"We needed advice on positioning our company in a highly competitive business-to-business field where we were perceived as offering a commodity service.Independent of each other, two different sources recommended A2Z as the firm to turn to for help. A2Z’s expertise in the consumer sector proved highly useful in helping to understand our industry quickly and provide the insightful strategy we needed to move forward."

“A2Z was contracted to lead a joint Sara Lee and Philips US management team to successfully launch the Senseo single-cup home coffee system into the UAE market. Much of Senseo’s launch success should be attributed to the team’s dedication, vision and focus on execution excellence, and to the perfect coordination and leadership Dick provided. Dick and his team developed Senseo’s UAE entry strategy, paying careful attention to how, when and where Senseo would impact the marketplace, and identifying the key business drivers needed to be successful. I would confidently recommend A2Z to any organization or business unit looking to optimize strategy and improve management effectiveness.”